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Our Orange

We are orange.

Others may also wear orange, but for them it is a color chosen. For the University of Tennessee, orange is at the core of who we are.

Our specific shade of orange, UT Orange, is achieved with a CMYK value of 0 50 100 0 when designing for print.*

When designing for the web or other electronic communications, such as HTML e-mails or Powerpoint presentations, UT Orange is achieved with a hexadecimal value of F77F00.

Our orange requires a special set of colors to accent and support it. Primarily, “White” and “Smokey” should always be used to underscore the boldness of UT Orange, invoking a sense of the pairing of our institution’s momentum and respect for tradition.

Orange is vibrant. Orange is energetic. Orange commands attention, on the field or in the board room. Orange leaves an impression. We wear it with pride. We should allow our publications and websites to wear it with pride, too.

Be sure to visit our brand resources page for more communications and marketing tools.


* In the rare instance where you need to use a spot color on a printed piece, you should use PMS 144. Though our orange is PMS 151, that specific value cannot be accurately matched to a CMYK breakdown. PMS 144 is a more reliable choice in print. PMS 151 should be used when ordering promotional items (pens, mugs, T-shirts, etc.).

WordPress Interface Updates

WordPress has announced its release of version 3.8. This update will not change any functionality of how you update your site, however the interface looks much different.

WordPress 3.8 Interface

WordPress 3.8 Interface

The aesthetic is more modern, the interface icons and typography are sleeker, and you can change the back-end color scheme on a user-by-user interface.

Another update is to the UT WordPress Themes. We have updated the giving bar language to read “Contribute to big ideas” to align with messaging being used by our alumni and development office.

Advanced WordPress Training Topics

Please fill out this form so we can gauge interest in advanced WordPress training topics.

Event Registration

Did you know that the campus events calendar has a built in registration system?
Screen Shot 2013-04-04 at 8.17.16 AM
When you turn on event registration when you submit your event, guests can register that they will attend. You can limit the number of registrations allowed, and the number of available registrations will show on your event page.

When guests register, you will receive an email confirmation with their information. Once your registration period is complete, simply contact webteam@utk.edu and request the registration roster for your event.

How to embed the UT events calendar feed on your website

This is a simple 2 step process.

Step 1

Copy the following code and paste into the <head> of your html document.

 <script type="text/javascript" src="https://www.google.com/jsapi?key=ABQIAAAAPrxZwyLH1quGPzcQTSnt2xRO9V8f_wvZ8Pu_Kp1GhO5Ipa7J1hQqfY_snZQNW_9WZZCcW6D_cJ_fSw"></script>
    <script type="text/javascript">

    google.load("feeds", "1");

     function OnLoad() {
      var feed = new google.feeds.Feed("http://www.utk.edu/events/rss/feed.php?l=1");
      feed.setNumEntries(10);

       feed.load(function(result) {
        if (!result.error) {
          var container = document.getElementById("feed");
          for (var i = 0; i < result.feed.entries.length; i++) {
            var entry = result.feed.entries[i];
            var li = document.createElement("li");
            var a = document.createElement("a");
            var url = entry.link;
            a.appendChild(document.createTextNode(entry.title));
            a.setAttribute('href', url);
            container.appendChild(li);
            li.appendChild(a);
          }
        }
      });

    }
    google.setOnLoadCallback(OnLoad);
    </script>

Step 2

Add the following code where you want your events calendar feed to appear.

<h2>Upcoming Events</h2>
    <ul id="feed"></ul>

All done!

The UT events calendar feed is now embedded in your website and will display 10 upcoming events (we recommend not to display more than 10 events).

Get Creative


If you’d like to show a custom event calendar feed
, create your custom feed and then replace your custom feed URL with the feed URL shown in Step 1:

http://www.utk.edu/events/rss/feed.php?l=1

If you’d like to adjust the number of events displayed, change

feed.setNumEntries(10);

to any number you want.
For example,

feed.setNumEntries(5);

If you have any questions about embedding the UT events calendar RSS feed, please email webteam@utk.edu.

Usability Testing for utk.edu — Student Edition!

Before we redesigned utk.edu earlier this year, we conducted usability testing with prospective students to gain a better understanding of how one of our most important audience segments uses higher education websites. Going forward, we want to know how our internal community interacts with our primary website.

With that in mind, the UT Web Team will be conducting usability testing on utk.edu with students (9/27) and faculty and staff (9/28) in the UT CCI-ORNL User-Experience Laboratory. The insight we gain from this research will guide us as we continue to make improvements to one of our most important online resources.

We Need Your Help!

We invite current students (undergrad and grad) to show us how you use utk.edu. If you have an hour on Thursday, September 27, to show us how you navigate the site and offer feedback on your experience, please let us know by completing this simple registration form. We’ll be in touch soon regarding scheduling.

Please note that due to lab size limitations, we are only able to schedule two people per time slot. We are planning to continue this research with the university community, so we will keep your contact information on file and may reach out to you regarding future tests.

Thanks in advance from the UT Web Team!

Registration is now closed. Thanks for your interest! If you’d be interested in participating in future testing, let us know by e-mailing the UT Web Team. Please include “Usability Testing” in your subject line and note your current student status (e.g. freshman, sophomore, graduate student, etc.) and campus contact information.

Usability Testing for utk.edu (Faculty & Staff)

Faculty and staff, registration is still open! Our morning slate is full, but we have several slots available for the afternoon.

Before we redesigned utk.edu earlier this year, we conducted usability testing with prospective students to gain a better understanding of how one of our most important audience segments uses higher education websites. Going forward, we want to know how our internal community interacts with our primary website. With that in mind, the UT Web Team will be conducting usability testing on utk.edu with students (9/27) and faculty and staff (9/28) in the UT CCI-ORNL User-Experience Laboratory. The insight we gain from this research will guide us as we continue to make improvements to one of our most important online resources.

We Need Your Help!

We invite faculty and staff to show us how you use utk.edu. If you have an hour on Friday, September 28, to show us how you navigate the site and offer feedback on your experience, please let us know by completing this simple registration form. We’ll be in touch soon regarding scheduling.

Please note that due to lab size limitations, we are only able to schedule two people per time slot. We are planning to continue this research with the university community, so we will keep your contact information on file and may reach out to you regarding future tests.

Thanks in advance from the UT Web Team!

 

Social Media @ UT (#bigsocialideas)

» View the CAMPCOMM social media workshop, hosted by members of the social media team within the Office of Communications & Marketing.
Note: If you’re a Mac user, you’ll need to download Flip4Mac to view this video. Download Flip4Mac here.

We hosted a social media panel featuring experts from the Office of Communications & Marketing on Monday, July 23, at 2:00p.m. in Room 201 of the Haslam Business Building. We discussed strategies, best practices, lessons learned, resources, tips, tricks, jargon, and more. There was a great turnout, and a good discussion following the panel presentation. The video link in the box to the right will allow you to view the entire presentation, from introductory remarks to Q&A.

We also assigned a bit of “homework” for those of you currently using social media for your unit communications. We’d like to assemble a university-wide social media “directory” to be housed on the communications.utk.edu website. This directory will serve as a central resource to connect folks (internally and externally) with the many social media efforts here on campus. If you are currently responsible for a UT-related social media outlet, or work with someone who is, please send a list of your outlets, URLs, and the name and contact information for the responsible party to webteam@utk.edu. We’ve gotten a lot of great response already, and thanks for that!

Social media outlets include (but are not limited to):
Facebook
Twitter
YouTube
Vimeo
Flickr
FourSquare
LinkedIn
Google+
Blogs

As promised, here’s a link to our Social Media Best Practices Guide. Use it to line the “puppy’s” box!

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