Creative Communications Blog

Office of Communications and Marketing

Our New Logo

The university began implementing a new logo on January 1, 2015. The logo is being rolled out across campus, in four phases, between now and June 1.

Read all about the new logo and the implementation process.

Our existing communications resources will remain available through, at least, June 1. You should continue to use these resources until your unit’s approved rollout. Once your unit has been approved to begin using the new logo, you should work with your logo liaison, listed on the logo website, to obtain the approved files.

In order to stay up to date on the progress of rolling out the new logo, be sure you’re subscribed to the CAMPCOMM listserv.

If you have any questions, let us know at

WordPress 4.0

WordPress has announced its release of version 4.0.

The interface in your Media Library will now leverage infinite scrolling and feature other interface tweaks.

The major change is now you can preview embedded media before you publish your post or page. We suggest you review the automatic embeds that WordPress supports to save you time in the future.

You can read and watch videos detailing the new features of WordPress 4.0 at the WordPress blog. Email if you have any questions.

Tennessee Today website redesign launch

tntodayAs you visit, you will notice major changes.

We launched the redesign of Tennessee Today this morning. Highlights of this redesign include providing an outstanding mobile experience, spotlighting news from our colleges, providing an easy way to sign up for and view past issues of our daily e-newsletter, providing story-to-story navigation and more efficient ways to browse stories of a similar topic, and drawing attention to ongoing campus news.

The redesigned home page still showcases a top headline, but we gave ourselves the opportunity to also feature four secondary top headlines. You can find all the latest stories we publish in the “Latest News” section and search our entire news site.

The home page also features a section with news from our colleges. We recognize that great research, outreach, and philanthropic activity comes from our academic units and the importance of highlighting their efforts is a priority in this redesign. In the website’s footer we also showcase other campus publications and link to pages dedicated to each college’s news stories. We hope that providing direct access to news from around campus will help promote and publicize the great things happening at UT.

In case you miss the daily Tennessee Today e-newsletter, we now provide a way to view past issues of the e-newsletter. On the home page, scroll halfway down the page and look for the heading “Our Newsletter.” From here, use the archives drop down to navigate to previous issues.

The new “News Around Our Campus” section allows us to pull forward stories about ongoing campus topics such as construction, welcome week, faculty appreciation week, and more. We hope this section will help our campus community stay abreast of longterm news.

On individual story pages, you can now navigate to more stories about similar topics, as well as our top headlines and the latest stories we’re publishing.

In the past year, 30 percent of traffic on the Tennessee Today website has been from mobile phone and tablets. The redesign of Tennessee Today leverages responsive web design to provide the best possible experience to our users whether they are viewing our website on their phone, tablet, or desktop computer. Responsive web design means designing a website that is optimized for use on a mobile phone, a tablet, a laptop, a desktop, and even a widescreen television. In alignment with our optimized mobile experience goal, our next step is to use a responsive design approach to revamp the daily Tennessee Today e-newsletter.

We hope you take time to get to know your campus news source and please send any feedback to

WordPress Training Summer 2014

If you have launched a WordPress site in the last six months, have you come in for training yet? If not, e-mail and we will get you registered for one of our basic UT WordPress theme sessions. If you have completed a basic session and are interested in one of our advanced topics, e-mail with the date and topic you are interested in attending.

May 2 – No training
May 9 – No training
May 16 – Basic training
May 23 – No training
May 30 – Basic training

June 6 – Advanced Topics: Shortcodes
June 13 – Basic training

June 20 – No training
June 27 – Advanced Topics: Posts

July 4 – No training
July 11 – No training
July 18 – Basic training
July 25 – Advanced Topic: Gravity Forms

August 1 – Basic training
August 8 – Advanced Topic: Nivo Slider

August 15 – No training

Nivo Slider Demo

Do you have a Nivo Slider on your website? Do you know how to use it?

Check out our step-by-step demo website for Nivo Slider:

Screen Shot 2014-05-05 at 7.22.25 AM

This site will walk you through every configuration to create and strategically use your Nivo Slider. It even has live demos of all the themes, plus best practices to make sure you’re using Nivo Slider in the most effective way.

Still need help? Just e-mail and ask for help, or request to attend the Nivo Slider training.

Finding your way got even easier!

Today an updated Cone Zone website launched. It uses our latest version of the responsive WordPress theme and has been re-architected. We hope that the faster page load times and organization of content will help you get from point A to point B even easier. Let us know at if you have any feedback.

HTML E-mail Workshop

Our most recent CAMPCOMM workshop was held Monday, March 31, in Haslam Business Building, Room 401.

Leigh Shoemaker, assistant director of web and electronic media, presented an overview of HTML e-mail implementation, including audience and content strategies, technical information, and available resources and templates. If you missed the workshop, or if you want to see it again, a recording of the session is available for viewing.

Whether you were in attendance or not, please take a minute to complete this brief survey. Your feedback will help us schedule future workshops and improve the communications and marketing resources we provide campus communicators.

Our communications resources, referenced during the presentation, are available on our website. Of course, if you ever have any questions or feedback, feel free to contact us.

We have one more workshop planned for this semester:

Social Media
April 28, 2:30 p.m.
401 Haslam Business Building

Finally, we want to be sure that everyone who should receive the CAMPCOMM e-mails is a member of this community. Please forward the listserv subscribe link to anyone you know who is responsible for campus communications.

Like it? Buy it!

map poster

Map poster dimensions are 36″ x 16″

Our illustrated map of the UT campus and the surrounding East Tennessee area is now for sale for just $24.99! Printed on high quality felt paper, this map includes the most beloved highlights of our region.

Purchase yours now in the lobby of 91 Communications, 1345 Circle Park Drive.

We accept credit card, check, and departmental charge only.

Contribute to big ideas. Give to UT.

The University of Tennessee, Knoxville. Big Orange. Big Ideas.

Knoxville, Tennessee 37996 | 865-974-1000
The flagship campus of the University of Tennessee System and partner in the Tennessee Transfer Pathway.