Creative Communications Blog

Office of Communications and Marketing



Tennessee Today website redesign launch

tntodayAs you visit tntoday.utk.edu, you will notice major changes.

We launched the redesign of Tennessee Today this morning. Highlights of this redesign include providing an outstanding mobile experience, spotlighting news from our colleges, providing an easy way to sign up for and view past issues of our daily e-newsletter, providing story-to-story navigation and more efficient ways to browse stories of a similar topic, and drawing attention to ongoing campus news.

The redesigned home page still showcases a top headline, but we gave ourselves the opportunity to also feature four secondary top headlines. You can find all the latest stories we publish in the “Latest News” section and search our entire news site.

The home page also features a section with news from our colleges. We recognize that great research, outreach, and philanthropic activity comes from our academic units and the importance of highlighting their efforts is a priority in this redesign. In the website’s footer we also showcase other campus publications and link to pages dedicated to each college’s news stories. We hope that providing direct access to news from around campus will help promote and publicize the great things happening at UT.

In case you miss the daily Tennessee Today e-newsletter, we now provide a way to view past issues of the e-newsletter. On the home page, scroll halfway down the page and look for the heading “Our Newsletter.” From here, use the archives drop down to navigate to previous issues.

The new “News Around Our Campus” section allows us to pull forward stories about ongoing campus topics such as construction, welcome week, faculty appreciation week, and more. We hope this section will help our campus community stay abreast of longterm news.

On individual story pages, you can now navigate to more stories about similar topics, as well as our top headlines and the latest stories we’re publishing.

In the past year, 30 percent of traffic on the Tennessee Today website has been from mobile phone and tablets. The redesign of Tennessee Today leverages responsive web design to provide the best possible experience to our users whether they are viewing our website on their phone, tablet, or desktop computer. Responsive web design means designing a website that is optimized for use on a mobile phone, a tablet, a laptop, a desktop, and even a widescreen television. In alignment with our optimized mobile experience goal, our next step is to use a responsive design approach to revamp the daily Tennessee Today e-newsletter.

We hope you take time to get to know your campus news source and please send any feedback to webteam@utk.edu.


WordPress Training Summer 2014

If you have launched a WordPress site in the last six months, have you come in for training yet? If not, e-mail webteam@utk.edu and we will get you registered for one of our basic UT WordPress theme sessions. If you have completed a basic session and are interested in one of our advanced topics, e-mail webteam@utk.edu with the date and topic you are interested in attending.

May 2 – No training
May 9 – No training
May 16 – Basic training
May 23 – No training
May 30 – Basic training

June 6 – Advanced Topics: Shortcodes
June 13 – Basic training

June 20 – No training
June 27 – Advanced Topics: Posts

July 4 – No training
July 11 – No training
July 18 – Basic training
July 25 – Advanced Topic: Gravity Forms

August 1 – Basic training
August 8 – Advanced Topic: Nivo Slider

August 15 – No training


Nivo Slider Demo

Do you have a Nivo Slider on your website? Do you know how to use it?

Check out our step-by-step demo website for Nivo Slider: http://nivoslider.utdemo.wpengine.com

Screen Shot 2014-05-05 at 7.22.25 AM

This site will walk you through every configuration to create and strategically use your Nivo Slider. It even has live demos of all the themes, plus best practices to make sure you’re using Nivo Slider in the most effective way.

Still need help? Just e-mail webteam@utk.edu and ask for help, or request to attend the Nivo Slider training.


Finding your way got even easier!

conezone
Today an updated Cone Zone website launched. It uses our latest version of the responsive WordPress theme and has been re-architected. We hope that the faster page load times and organization of content will help you get from point A to point B even easier. Let us know at webteam@utk.edu if you have any feedback.


HTML E-mail Workshop

Our most recent CAMPCOMM workshop was held Monday, March 31, in Haslam Business Building, Room 401.

Leigh Shoemaker, assistant director of web and electronic media, presented an overview of HTML e-mail implementation, including audience and content strategies, technical information, and available resources and templates. If you missed the workshop, or if you want to see it again, a recording of the session is available for viewing.

Whether you were in attendance or not, please take a minute to complete this brief survey. Your feedback will help us schedule future workshops and improve the communications and marketing resources we provide campus communicators.

Our communications resources, referenced during the presentation, are available on our website. Of course, if you ever have any questions or feedback, feel free to contact us.

We have one more workshop planned for this semester:

Social Media
April 28, 2:30 p.m.
401 Haslam Business Building

Finally, we want to be sure that everyone who should receive the CAMPCOMM e-mails is a member of this community. Please forward the listserv subscribe link to anyone you know who is responsible for campus communications.


Like it? Buy it!

map poster

Map poster dimensions are 36″ x 16″

Our illustrated map of the UT campus and the surrounding East Tennessee area is now for sale for just $24.99! Printed on high quality felt paper, this map includes the most beloved highlights of our region.

Purchase yours now in the lobby of 91 Communications, 1345 Circle Park Drive.

We accept credit card, check, and departmental charge only.


“Design Camp”

This month’s installment of our CAMPCOMM workshop series was held Monday, February 24, in Haslam Business Building, Room 401.

Members of our print and web design teams discussed basic university branding guidelines and presented a selection of work our office has produced over the last year or two. If you missed it, or if you want to see it again, you’re in luck. The session was recorded, and is available for viewing. You can also download the presentation.

Whether you were in attendance or not, please take a minute to complete this brief survey. Your feedback will help us schedule future workshops and improve the communications and marketing resources we provide campus communicators.

Our communications resources, referenced throughout the presentation, are available on our website. Of course, if you ever have any questions or feedback, feel free to contact us.

We have two more workshops planned for this semester:

HTML E-mails
March 31, 2:30 p.m.
401 Haslam Business Building

Social Media
April 28, 2:30 p.m.
401 Haslam Business Building

Finally, we want to be sure that everyone who should receive the CAMPCOMM e-mails is a member of this community. Please forward the listserv subscribe link to anyone you know who is responsible for campus communications.


Hosting an event on campus?

It’s one thing to plan an event. It’s a whole other thing to get people to show up. Add your event to the campus events calendar to publicize your event!

The campus events calendar is available for use by any UT organization, student, faculty, or staff member. If you’re not any of the above, the events calendar is available only if the event is located on the Knoxville campus.

Simply submit your event to the campus events calendar at utk.edu/events and it will be posted within the next business day. Event titles, description, time, and location are required.

If you want your event to be featured in Tennessee Today daily e-mail or the Student@Tennessee bi-weekly e-mail, be sure to include that request in the “Message to Administrator” text box at the bottom of the submission page.

E-mail webteam@utk.edu with any questions and be sure to visit our resources page for more communications and marketing tools.

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Knoxville, Tennessee 37996 | 865-974-1000
The flagship campus of the University of Tennessee System and partner in the Tennessee Transfer Pathway.