Creative Communications Blog

Office of Communications and Marketing



HTML E-mail Workshop

Our most recent CAMPCOMM workshop was held Monday, March 31, in Haslam Business Building, Room 401.

Leigh Shoemaker, assistant director of web and electronic media, presented an overview of HTML e-mail implementation, including audience and content strategies, technical information, and available resources and templates. If you missed the workshop, or if you want to see it again, a recording of the session is available for viewing.

Whether you were in attendance or not, please take a minute to complete this brief survey. Your feedback will help us schedule future workshops and improve the communications and marketing resources we provide campus communicators.

Our communications resources, referenced during the presentation, are available on our website. Of course, if you ever have any questions or feedback, feel free to contact us.

We have one more workshop planned for this semester:

Social Media
April 28, 2:30 p.m.
401 Haslam Business Building

Finally, we want to be sure that everyone who should receive the CAMPCOMM e-mails is a member of this community. Please forward the listserv subscribe link to anyone you know who is responsible for campus communications.


Like it? Buy it!

map poster

Map poster dimensions are 36″ x 16″

Our illustrated map of the UT campus and the surrounding East Tennessee area is now for sale for just $24.99! Printed on high quality felt paper, this map includes the most beloved highlights of our region.

Purchase yours now in the lobby of 91 Communications, 1345 Circle Park Drive.

We accept credit card, check, and departmental charge only.


“Design Camp”

This month’s installment of our CAMPCOMM workshop series was held Monday, February 24, in Haslam Business Building, Room 401.

Members of our print and web design teams discussed basic university branding guidelines and presented a selection of work our office has produced over the last year or two. If you missed it, or if you want to see it again, you’re in luck. The session was recorded, and is available for viewing. You can also download the presentation.

Whether you were in attendance or not, please take a minute to complete this brief survey. Your feedback will help us schedule future workshops and improve the communications and marketing resources we provide campus communicators.

Our communications resources, referenced throughout the presentation, are available on our website. Of course, if you ever have any questions or feedback, feel free to contact us.

We have two more workshops planned for this semester:

HTML E-mails
March 31, 2:30 p.m.
401 Haslam Business Building

Social Media
April 28, 2:30 p.m.
401 Haslam Business Building

Finally, we want to be sure that everyone who should receive the CAMPCOMM e-mails is a member of this community. Please forward the listserv subscribe link to anyone you know who is responsible for campus communications.


Hosting an event on campus?

It’s one thing to plan an event. It’s a whole other thing to get people to show up. Add your event to the campus events calendar to publicize your event!

The campus events calendar is available for use by any UT organization, student, faculty, or staff member. If you’re not any of the above, the events calendar is available only if the event is located on the Knoxville campus.

Simply submit your event to the campus events calendar at utk.edu/events and it will be posted within the next business day. Event titles, description, time, and location are required.

If you want your event to be featured in Tennessee Today daily e-mail or the Student@Tennessee bi-weekly e-mail, be sure to include that request in the “Message to Administrator” text box at the bottom of the submission page.

E-mail webteam@utk.edu with any questions and be sure to visit our resources page for more communications and marketing tools.


Updates to utk.edu

As you visit utk.edu today, you will notice slight changes.

This morning we launched the latest iteration of http://www.utk.edu. Highlights of this iteration include overhauling the underlying functionality to decrease the site weight (this results in faster page load times); tweaking the presentation of our slideshows and featured topics; and adding analytics to every clickable area of our home page and the media areas of our interior pages to better inform future information architecture and content strategy decisions. 

As part of the changes on the top-level http://www.utk.edu pages, we completely redesigned and redeveloped the interactive campus map at http://www.utk.edu/maps. The campus map now uses an autocomplete search box to find buildings and departments. The total site weight has dropped substantially and will help with load times on mobile devices. Additionally, through a partnership with Facilities Services and the Office of Disability Services, we are proud to launch an entirely new accessibility section. Paths with grade, accessible entrances, accessible parking spots, and more can be found on our interactive campus map. We are ecstatic to see the results of this joint partnership.

Our last major redesign of utk.edu launched February 1, 2012. Since then, the UT web team has initiated an iterative redesign process for the main university website.

An iterative web design process means making incremental changes to the user interface and underlying functionality after launch. One of the main benefits of using an iterative design process is that designers do not have to wait three years to make a change to a website design. The UT web team adheres to a six-month iterative cycle. Every six months we adjust functionality and presentation. This allows us to be more nimble, to better meet the university’s communication goals, and to keep the presentation of the website evolving at the same pace as the quickly changing landscape of web design.

Over the course of the fall 2013 semester, we completed annual usability testing as well as an informal website feedback survey to learn from the ways our audience uses the site. We use these data, plus analytics, anecdotal feedback, and more, to inform our iterative designs.

We look forward to hearing your comments or feedback. Please don’t hesitate to contact the UT web team at webteam@utk.edu


Our Orange

We are orange.

Others may also wear orange, but for them it is a color chosen. For the University of Tennessee, orange is at the core of who we are.

Our specific shade of orange, UT Orange, is achieved with a CMYK value of 0 50 100 0 when designing for print.*

When designing for the web or other electronic communications, such as HTML e-mails or Powerpoint presentations, UT Orange is achieved with a hexadecimal value of F77F00.

Our orange requires a special set of colors to accent and support it. Primarily, “White” and “Smokey” should always be used to underscore the boldness of UT Orange, invoking a sense of the pairing of our institution’s momentum and respect for tradition.

Orange is vibrant. Orange is energetic. Orange commands attention, on the field or in the board room. Orange leaves an impression. We wear it with pride. We should allow our publications and websites to wear it with pride, too.

Be sure to visit our brand resources page for more communications and marketing tools.


* In the rare instance where you need to use a spot color on a printed piece, you should use PMS 144. Though our orange is PMS 151, that specific value cannot be accurately matched to a CMYK breakdown. PMS 144 is a more reliable choice in print. PMS 151 should be used when ordering promotional items (pens, mugs, T-shirts, etc.).


WordPress Interface Updates

WordPress has announced its release of version 3.8. This update will not change any functionality of how you update your site, however the interface looks much different.

WordPress 3.8 Interface

WordPress 3.8 Interface

The aesthetic is more modern, the interface icons and typography are sleeker, and you can change the back-end color scheme on a user-by-user interface.

Another update is to the UT WordPress Themes. We have updated the giving bar language to read “Contribute to big ideas” to align with messaging being used by our alumni and development office.


Advanced WordPress Training Topics

Please fill out this form so we can gauge interest in advanced WordPress training topics.

  • Select all the topics you would like to learn more about.
  • Please include your email address so you can be notified when the topics you selected become available.
  • Are there other WordPress topics you would like to know more about? Let us know and if there is enough interest, we will consider developing a course for those.
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